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¿Un nombre es una marca?
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Cómo elegir un nombre para su empresa en un contexto de mercado de alta competencia en donde debe distinguirse desde el minuto cero.
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Agudizando la creatividad, pero aplicando estrategia y análisis, el Naming es una especialidad en sí misma dentro del amplio campo de acción del marketing actual. Donde también se aplican conocimientos de psicología y sociología que permitan conectar al proyecto empresarial con el mercado, instalando la marca en el imaginario social y representando los valores que caracterizan a la empresa.
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Para conocer más sobre la Asociación o hacerse socio visite la página www.ammk.com.ar
Más información: +54 9 376 472-4892
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Un buen desafío para los emprendedores misioneros y una gran oportunidad para enfrentarlo en la charla que ofrecerá Asociación de Marketing de Misiones el próximo jueves 28 de abril a las 19hs a través de la plataforma zoom. Entradas disponibles ingresando al siguiente link: https://docs.google.com/forms/d/e/1FAIpQLSckYr4vyQx6Zhwy59fCtR7TnjYs0IBy9mg7_SXHEe4XB1AZNg/viewform
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Este ciclo de charlas abiertas al público es una acción más de la Asociación que interactúa habitualmente con la sociedad misionera con el objetivo de hacer un aporte de valor con profesionales del medio.
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Nota publicada en Misiones Online: https://misionesonline.net/2022/04/25/asociacion-misionera-de-marketing-4/
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